Featured at the James Beard House—one of the most respected culinary stages in the U.S.—MUJEN was the exclusive spirit partner at the March 4 event, showcasing the elegance and versatility of Japanese rice shochu.
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MUJEN showcased authentic rice shochu at WSWA Access Live 2026 in Las Vegas, featured in the Japan Pavilion with a Japanese Government-sponsored booth, connecting with key U.S. distributors and partners.
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MUJEN joined the Beverly Hills Autumn BBQ, a Wolfgang Puck–led charity event for No Kid Hungry, where guests enjoyed MUJEN cocktails crafted by Tato Giovannoni.
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MUJEN was featured in the Japan Pavilion seminar “Tradition and Variety, Sake and Spirits from Japan” and served at the Pavilion’s cocktail bar during Americas Food & Beverage Show 2025.
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As a featured spirit sponsor at one of London’s most iconic cultural events, MUJEN served signature cocktails to a guest list of tastemakers, artists, philanthropists, and creatives gathered under the Serpentine Pavilion.
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In the heart of London, MUJEN took over ROKA Shochu Lounge where the city’s cocktail elite turned out to sip, snap, and celebrate the launch of the new spirit.
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Fashion-forward Parisians sipped MUJEN cocktails while treasure hunting through vintage gems in the heart of Paris.
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